We started with the goal to generate customer journeys (Angular web apps) targeted for different markets, use cases and products. On the technical side we wanted to provide a catalogue of reusable Building Blocks, that can be shared across teams and implemented independently. The ingredients you will learn about here are: how we use Angular Schematics to create whole apps, how we use Building Blocks as our modular lego bricks and how we glue all of this together through configurations. The result is a highly configurable Angular app, that can be adjusted to different markets and use cases. To enable this we had to essentially dissemble all pieces that a production app requires and piece them back together through configurations, Building Blocks and plugins. Although this platform contains numerous features and capabilities, the end result is always the same: a normal Angular app. In this talk we will take you through the concepts, the implementation and some examples of our platform.